In case you weren't getting your daily dose of Katy Perry, we've got you covered. The pop singer has just released the music video for her single 'This Is How We Do', and it's fair to say we were sort of apprehensive. Having had less than positive feelings about 'This Is How We Do' and Perry's choice to make this her next single, we prepared to watch the music video with a clear mind, and hoped that, at least, the video would be better (as the music video for 'Unconditionally' and other songs have been quite nice).
You can, however, read our review of 'This Is How We Do', right here. But back to the music video. In case you are anticipating a negative remark, we thought the video opened up in a fun and fresh manner, with Perry taking on the form of a living portrait, and we thought - maybe - this could actually be good.
As you have probably guessed, we are a little bit disappointed in the video. Although we like the various use of kaleidoscopic patterns and colours, with homages to abstract art and the pop art era, it does get a little borderline ridiculous at some points. We were promised initially, that Perry's purple wig wearing days were over and that we were to be greeted with a newer, darker Perry as hinted in her promotional advertisements for Prism. However, we fail to see any difference between this and the video for 'California Girls.' Ice cream theme? Check. Accompaniment of gal pals? Check. Bubblegum colour theme? Check.
Sufficed to say, the video is bizarre - which is not necessarily a bad thing - except this is a little mind-numbing. Notable (and questionable) points: An Ice-cream twerking? Really? Must there always be twerking in every video - and by an animated food source of all things? We're assuming this is meant to be 'fun' and 'cute' but it's really just strange. Some very poor animation of stereotypical black handbags and lipsticks (in fact, the none-live action elements are cringey bad, but maybe that's the point?). There are elements of the video which look a little like something from Art Attack or 'Don't Hug Me I'm Scared.'
Oh, yes. Overall, we kind of expected (and hoped) for something with a little bit more substance but the overall feel is very superficial and we guess that kind of fits the 'carefree' nature of the song. Although I'm not sure how comfortable I'd feel spending my rent money on bottles. But you know, it's cool and shit. Please, feel free to let us know how the video resonated with you, in the comments below:
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